EFFECT OF COMMUNICATION STRATEGIES ON THE SUCCESSFUL IMPLEMENTATION OF PROGRAMMES AT THE INTERNATIONAL LIVESTOCK RESEARCH INSTITUTE, KENYA

By Tabitha Wambui Guurua of Strathmore University Business School, P. O. Box 59857-00200, Nairobi, Kenya. Dr. Olgha Auma Adedeb of Strathmore University Business School, P. O. Box 59857-00200, Nairobi, Kenya.